Bay Area Legends E-40 & Too $hort Bring Hyphy Anthems to NFL Honors Stage
Super Bowl week showcased more than football; it highlighted the Bay Area’s powerful musical presence. In a standout cultural moment, hip-hop pioneers E-40 and Too $hort headlined the NFL Honors ceremony, bringing Northern California’s signature sound to a national stage. E-40 energized the audience with the hyphy classic “Tell Me When To Go,” drawing enthusiastic […]
EMPIRE Celebrates 15 Years with Free Pop-Up Music Museum in San Francisco
San Francisco takes center stage this Super Bowl week as EMPIRE celebrates 15 years with a free pop-up music museum inside its downtown headquarters. 🎶 Founded by Ghazi Shami, the independent powerhouse is opening its archives to the public, showcasing platinum plaques, awards, rare posters, and memorabilia that trace both the label’s evolution and the […]
BAY AREA HARPIST GEO BLENDS HIP‑HOP AT SUPER BOWL
San Mateo native Geo Lacerna, professionally known as GEO, turned heads by bringing the harp to the Super Bowl stage, proving that classical instruments can move seamlessly through hip hop, R&B, and Bay Area hyphy energy. Performing alongside LaRussell, the Yee Section, and the Co Llab Choir, @geowav showcased a sound that started in Vallejo […]
Welcome to the West Festival Announced for Oakland Arena!
🎤 WELCOME TO THE WEST FESTIVAL📍 Oakland Arena, Oakland, California📆 Saturday, March 28 🌟 Featured Artists:E-40SOBxRBEMozzyBernerFenix FlexinDJ QuikSuga Free more to be announced 🔐 Presale Password: WEST 🎟 Tickets: Available on Ticketmaster The Bay’s legends, today’s hitmakers, and the future of the sound all come together for one massive night in Oakland. SOBxRBE returns to […]
Bay Area Musician, Geo Blends Harp and Hip Hop For Super Bowl!
Bay Area musician, Geo is redefining what a harp can sound like. Blending classical strings with hip-hop, R&B, and Bay hyphy energy, the rising harpist is officially headed to the Super Bowl stage at Levi’s Stadium! She’ll be performing alongside LaRussell and other local artists, bringing pure Bay creativity into one of the biggest entertainment […]
The Jacka, Celebrating a Legend Lost Too Soon 🕊
video credit: ShotbyFresh The Bay continues to celebrate The Jacka’s voice, his vision, and everything he brought to the culture. From his groundbreaking work with Mob Figaz to his solo projects, his music still rides heavy through generations of hip hop fans who know real when they hear it. 🕊️🔥🎤 Even years after his passing, […]
Larussell Heads Bay Area House Band at Super Bowl 60! 🏈
Super Bowl 60 is turning up the volume with true Bay Area talent leading the moment 🔥 @larussell is set to headline the Tailgate experience while assembling the official house band for #SBLX at Levi’s Stadium on February 8, 2026. The performance brings local culture to one of the world’s biggest stages, blending live music, […]
Empire Backs Futuristic Immersive Entertainment Complex on San Francisco Waterfront
Empire, the San Francisco-based music industry powerhouse, has invested in Elevation Sky Park, a groundbreaking $6.5 million immersive entertainment complex planned for the Central Waterfront. The project, developed by Elevation XR, will feature three geodesic domes and a pyramid designed to host a wide array of music, film, and art events. Led by veteran producer […]
Berner’s “Becoming Legend”: The Unfiltered Blueprint for Building an Empire
Berner is laying it all on the line with his new book, “Becoming Legend.” This is the ultimate guide straight from the source, breaking down the exact mindset, strategies, and real-life stories behind building the Cookies empire from nothing. He’s sharing everything. The major wins, the costly mistakes, and the keys to creating a brand […]
Flores Film Festival Year 4 Celebrates Homegrown Talent
FThe fourth annual Flores Film Festival successfully returned to Sacramento on October 11th, 2025, continuing its vital mission to elevate local filmmakers and community-driven storytelling. This year’s event remained true to its core vision of showcasing films created by and for the community, transforming downtown Sacramento into a vibrant hub of creative expression and cultural […]