E40 Malt Liquor

We’ve all been seeing E-40’s plans to release his own line of malt liquor titled after himself “E40”.  The release of the drink is finally here and he dropped some commercials for his line on youtube today.  The commercial shows the liquor being sold in cans and 40 oz GLASS bottles with tinted glass and a classy golden label, with the tag lines, “With a hint of honey” and “Treat everyday like a holiday”.  We see him targeting consumers with interests around sports, gambling, and obviously music.  The beer is 10% alcohol, making it perfect for getting a nice fade on.  Check out the commercial and look out for a cameo from ya boi Nef The Pharaoh.  ~ @PlizzyPlizatt

Ian Jackson
Founder/Owner of All Bay Music Magazine, Owner of TheRapManager.com