The 10-day event will be live-streamed via Apple Music.
Pharrell is set to headline the Apple Music Festival, the revamp of the iTunes Festival. The rapper-singer-producer is scheduled to perform September 26 as part of the 10-day event at London’s Roundhouse venue.
The show, which is also slated to feature Florence + The Machine, One Direction and Disclosure, will be live-streamed and available for on-demand viewing via Apple Music. Beats 1 radio will feature additional programming and behind-the-scenes footage will be available on Apple Connect.
Pharrell released his “Freedom” video via Apple Music and hosts the “OTHERtone” radio show on Beats 1 through the streaming service.
The iTunes Festival has been an annual event since 2007.
— Apple Music (@AppleMusic) August 18, 2015