It’s no surprise Kanye had big plans for this month, releasing a shoe line under Adidas.  The line is titled, “Yeezy Season 1”, and was released February 14th  for the residents of NYC and will launch worldwide on February 28th.

Kanye debuted the shoe line in a similar way to Jay-Z‘s album, Magna Carta, and will be showcasing a runway show in select cities that mimics the commercial that was released on valentines day.

Kanye’s goals are to create “wearable art” that will eventually give everyone the chance to own a pair.  Kanye also wants to push the fashion world to move towards more open markets and a culturally diverse industry.  He is exposing the sad truth about our nation’s fashion world and is taking matters into his own hands now to inspire artists like him.

In the commercial Kanye says,

“We have been limited. It’s bigger than who I am. It’s about when I was on earth, what did I do to help? I want people to feel like it’s OK to create and follow what their dreams are and not feel boxed in. I want people to feel like awesome is possible. There’s a lack of creativity in every field because people are afraid. As an artist and in this world, we can do whatever we want.”

 Watch Kanye’s new music video for “Only One” and the Adidas commercial below:

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