The video starts off displaying the statement, “While racial injustice keeps killing, society keeps looking away,” before fading onto a photo of Trayvon Martin. Under Martin’s photo, the caption reads, “Walking home from a store, Trayvon was profiled as a potential criminal by a neighbor armed with a gun, The man shot Trayvon dead. He was found not guilty.”

The treatment continues in the same manner showing black-and-white images of others killed by those who are sworn to protect and serve like Rekia Boyd, Marlon Brown, Ramarley Graham, Caesar Cruz and Sean Bell. All the while, the video forces to viewers to stay focused on the screen. If the viewer looks away for more than a second the video stops until they are back looking at the screen.

Usher will debut the song live at the Tidal X: 1020 concert on Oct. 20 at Brooklyn’s Barclays Arena. The star-studded show will benefit the New World Foundation and feature Beyoncé, Jay Z, Prince, Lil Wayne, Nicki Minaj, Rick Ross, Meek Mill and others.

Get involved with the “Chains” video, HERE.

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The response didn’t stop there, The Game also decided to purchase matching Cash Money Records chains.  They were a rush order from The Game, allowing him to celebrate his new official partnership while it was still fresh.  TMZ reports he spent over 40,000 on the set, showing his excitement for being with the YMCMB crew.

Rumors started last year from his album Jesus Piece that was his last album for Interscope.  On one of the tracks “Freedom” that features Elijah Blake and an edited in phone call from Birdman saying that YMCMB should be his next move.  Finally the smoke is cleared and The Game will be putting out work for the YMCMB group soon.  Check out Birdman’s call in the track below around 1:30. 

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