As todays mainstream rappers get bad press for gun charges, drug charges, or even worse, its always nice to hear about rappers doing a charitable thing for the kids. So how about a day with Sick Wid It Records label-mates E40 and Mugzi, who supported the Youth Athletic Leagues of Vacaville California for a Youth benefit Concert, which was held in memory of a recent tragic death of one of the youth sport counselors.
As a long time supporter of E40, and his label mates, it was interesting to be able to hang out with them for a positive event. When I say positive, I mean this wasn't the hip hop concert where you could expect it to be a possible wild wild west show with security guards using metal detectors, no this was a younger adult event for middle school kids, all interactive with the artists of the show.
There was a whole multitude of talent from kid performers, cheerleaders, younger producers & DJs, as well as Sick Wid It Artists Bosko, Turf Talk, Laroo, The DBZ, Mugzi, and even E40 himself was an attendee/performer. The crowd was full for over 6-7 hours of performances, food, as well as a meet and greet with all the performers. The kids had a blast rocking with Sick Wid It Artists new roster of talent like Laroo, DBz, as well as enjoying legendary performances by long time Sick Wid It Artists Bosko, Mugzi, and Turf Talk.
Often in hip hop rappers kill there own positive outreach with kids by verbally attacking law enforcement, as well as provide harsh statements in there rap lyrics, and normally never provide any positive messages to the youths of there communities, which these are the youth's of people who actually purchase and are inspired by their music. E40 and his Sick Wid It Artists definitely separated themselves from the Pack, many of the artists are also parents, and even brought there own siblings to get involved in the event.
After years of attending events, as well helping in the promotion and planning of events, I have never seen such a well prepared, well planned, well orchestrated event go off with so much positivity. After checking on twitter at the end of the night, many kids and there parents were in bright spirits after getting to watch and meet E40, and his Sick Wid It Records Camp. I hope to see more artists do good for the communities who have supported them in the years to come.